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In Shousugiban the surface is treated with fire and many people assume that fire and wood do not really belong together. But the flames can be a clever tool, as the Shousugiban collection shows. Finally, an old tradition from Japan is taken up. The charred black wooden houses are not a rare sight in distant Japan. The appearance is not only the result of time, but it was created on purpose.

The process of Shousugiban?

In general, this is a centuries-old process where the surface of cedar boards is subjected to controlled combustion. When Japanese cedar is burned, the outer layers of the wood are carbonised, which gives the surface natural protection against, for example, fungal attack or insect infestation. The wood can be made very durable and resistant by the process. The traditional method is now being taken up more and more often and even refined. Today's processes give the surfaces a vivid structure and dark patina. Depending on the oil and the burning time, the colours of the wood can vary from red-brown to deep black. Also possible are from fine to highly structured. It can also be used in damp rooms or outdoors, where usually only a sealant is important. Shousugiban then transports the old Japanese tradition into new products.

Important information about Shousugiban

Within your own four walls, many people want the noble surfaces and Shousugiban is the answer. The traditional surface technology from Japan is increasingly gaining ground. Many joineries, for example, are looking for the unusual surfaces so that there are more possibilities for design. Then the weather-resistant and very noble black layer is found. In Japan this is also called Yakisugi and simply said it is a burnt wood. The Far East has been using the technology for several hundred years and there are many advantages. Vermin are kept away by the thin thermal application and the wood becomes weatherproof. In addition, there is also a special protection against fire. The type of this surface treatment is certainly not yet known to the general public in Germany. At present, this can therefore still be presented as a real insider tip when talking about the exclusive surface. Many people take a closer look at this method if they want to save the recurring painting. Different domestic woods can be used and they are charred by fire. After some time the controlled extinguishing takes place. The wood is used for fine furniture, for interior wall coverings or for the design of facades.

More details on

If someone would translate the word private label it would probably be best described as trademark. It is a product that is produced for a specific dealer, who developed a name for it afterwards. Right now those products are on the rise and therefore become more and more popular. First it was established in the USA, but the idea of creating own products with a unique brand quickly came to Europe and the rest of the world really fast. Many people have built their own business with their products, which is also the case in Germany.

Everything you need to know about a private label

A private label is a single product that is varied only to a slight degree and then come into stores as the corresponding label The next step is that the retailers produce the items in factories. One can say that only a small percentage of the products will be adapted for the production process so that in the following step only the name of the brand has to be applied on the actual product. Take the following example: You want to establish a strong label for shower gel. You start of thinking about what exactly you want your product to be. If you are clear of that you let a retailer produce those products in a factory and afterwards you put your label on it. The product will then be sold in supermarkets and drugstores. You just need to make sure that your unique product does not violate any rights of other companies. A famous example in Germany is the retailer Rossmann. The store has developed multiple private label and sells them in their stores. Therefore, Rossmann itself is credited as the owner of their labels.

What need to be taken into account for a private label?

Most of the time the private labeler himself has less work. The giant retailer Amazon for example is in no need to do the work labeling on their own. They simply offer the products. When dealing with a private label the founders can control every step very easily and also via remote control. Considering the capital that is needed for such a business you have to take into account that one can start with very little money. That is the major advantage of a such a label. Moreover, one can say that such a construct is flexible to development, new ideas and creative thinking.